The trend of 2025 Inter CHARM Moscow Autumn

The 31st Inter CHARM Expo, Russia's leading beauty trade fair, will take place from 15 to 18 October 2025 at the Crocus Expo Exhibition Centre in Moscow. To date, 20,303 beauty professionals have registered to attend.

Inter CHARM stands as the premier event for Russia's perfume and cosmetics industry, serving as the foremost gathering place for professionals in beauty, aesthetics and wellness – from artisans to executives, established manufacturers to market newcomers. Here, attendees discover hundreds of innovative beauty products and solutions tailored for salons and clinics.

Inter CHARM inherits the legacy of Russia's beauty and cosmetics sector, serving as the successor to the Russian International Beauty Market. As Eastern Europe's largest beauty products exhibition and ranked among the world's top five perfume and beauty trade shows, it annually attracts numerous enterprises from Russia and Central and Eastern Europe.

Since 1994, Russia has provided a showcase platform for Small and medium-sized enterprises and innovative products. In recent years, it has evolved into a highly influential beauty exhibition across Eastern and Western Europe. It serves not only as a barometer for industry trends but also as a professional platform for fostering inspiration. Visitors can receive training within the exhibition's dynamic atmosphere, creating more efficient and appealing business models to meet buyers' growing demands. The exhibition serves as an excellent platform for participants to connect, discover new resources, and strengthen existing business relationships!

For years, the exhibition has been a gateway for multinational corporations entering the Central and Eastern European market. Today, over 40% of exhibitors – multinational companies – seek opportunities to capture market share and achieve rapid growth in Russia. Special offers are available for beauty salons and industry professionals. A diverse range of products enables you to address business challenges, including anti-crisis solutions and optimal supply deals.

The Russian Beauty Exhibition is renowned for its extensive business and exhibition processes designed to stimulate interest among visitors and exhibitors, facilitate market access, and identify the following year's beauty industry trends.

Scope of Exhibits at Beauty Expo Russia, Moscow

Cosmetics and Ingredients: Domestic and international perfumes, colour cosmetics, skincare and cosmetics, facial makeup, cosmetic and perfume raw materials

Beauty and Wellness Products: Natural and organic products, vitamins, personal hygiene items, medical devices, etc.

Other Categories: Equipment, products, technologies and spa expertise; hairdressing, manicure, home care, aromatherapy convenience products; innovations and niche products for the perfume and cosmetics industry

Packaging Materials: Packaging, labeling, private labeling

Beauty Equipment: Aesthetic devices, salon supplies, salon furniture, hair growth and care products, professional hair care, hairdressing tools, salon equipment, salon furniture

Nail care products: Nail services, nail tools, artificial nails, nail polish, foot care products

Other products: Piercing and tattoo equipment, fashion accessories, jewellery, beauty media, etc.

Beauty organizations: Consultancies, sales agents, promotional material suppliers, window display designers, beauty-related institutions, trade associations, publishers, etc.